There’s an 80% chance a person will suffer from back pain during their lifetime. For many, the solution is over-the-counter treatments, or in severe cases, surgery. truMedic, the USA’s number one manufacturer of pain management solutions, is calling on sufferers to try alternative and non-invasive therapies before going under the knife.
Often overlooked and taken for granted, the back is put under a lot of strain day-to-day. The demands of working life have a huge impact on the back, spine, neck and shoulders; from slumping at a desk for eight hours to heavy lifting and twisting in manual labor jobs, there’s a reason the phrase ‘backbone’ was coined to refer to a crucial part of an organization. Fixing back problems are extremely difficult and sufferers often experience very little success. Painkillers are often taken to ease pain in the short-term, however back surgery is often advised to long-term sufferers. Back procedures can cost upwards of $100,000 depending on the treatment, meaning surgery is not an option for everyone. Shiatsu, meaning ‘finger pressure’ in Japanese, is a form of Japanese bodywork which is based on the theoretical framework of traditional Chinese medicine.
Shiatsu techniques include massages with fingers, thumbs, feet and palms, as well as assisted stretching and joint manipulation and mobilization. Increasing in popularity over the last decade, this alternative way of easing pain has a long history of helping pain sufferers manage it effectively.
Anthony Izzo, VP of truMedic said, “Back pain is one of the most common ailments in today’s world, with people of all ages and backgrounds suffering. Often causing a severe reduction in the quality of life, back pain is debilitating and painful. People are often too eager to try painkillers and surgery without exploring other options. Painkillers simply mask the problem and are short-term, and surgery – although often successful – doesn’t come without its risks and expense. Alternative therapies provide a more gentle treatment, helping to ease pain and discomfort – without any side effects or risks.”
Taking too many painkillers is said to have a detrimental effect on the body, affecting vital organs such as the heart and kidneys. truMedic’s innovative InstaShiatsu+ is a revolutionary heat massager designed for the back and neck. Fully-portable, the InstaShiatsu+ helps ease pain associated with back and neck strain, allowing sufferers to get on with their daily lives as normal. By looking to other, alternative therapies, suffers can ensure that they have tried every possible route before committing to a lifetime of pain relief or going down the route of invasive treatments.